Change starts with your underwear

April 22, 2010 at 9:54 am | Posted in design, fashion | Leave a comment
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In honor of Earth Week, PACT has teamed up with The Greenbelt Movement, an organization that fights deforestation, soil erosion and water scarcity, to plant 20 trees in Africa per pair of underwear sold. The fashionable drawers are designed by San Francisco based studio FuseProject. PACT’s motto is “change starts with your underwear,” and ain’t that the truth? All undies are made from organic cotton and assembled under responsible labor practices. To date, The Greenbelt Movement has planted more than 40 million trees throughout Africa.

(via: Design Boom)

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